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Marketing in Health Services

Course Description: The course covers marketing concepts and their applications in healthcare services, from analyzing beneficiary needs and the marketing mix to brand building and improving the patient experience. It focuses on the specifics of healthcare service marketing, its ethics, and its role in enhancing beneficiary satisfaction and access to services.
Credit hours: 3
Objectives of the course :

1. Introduce the student to marketing concepts and their applications in the healthcare sector.
Explanation of the elements of the marketing mix for health services.
3. Highlighting the ethics of healthcare services marketing and its role in beneficiary satisfaction.

Course outputs :

● Explain the concepts of healthcare service marketing and its uniqueness.
To analyze beneficiary needs and the marketing mix.
● To propose a marketing plan for a healthcare service ethically.

Additional information:
  • Last updated: June 25, 2026

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