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Public Relations Department

Course Description: The course covers the concepts of public relations, its functions, and its importance in healthcare organizations, as well as methods for building an organization's image and managing communication with internal and external audiences. It reviews the planning of public relations campaigns, reputation management, and dealing with the media in a way that supports the goals of the healthcare facility.
Credit hours: 3
Objectives of the course :

1. Introduce the student to the concepts of public relations and its functions in healthcare organizations.
Clarify institutional communication methods and building the organization's image and reputation.
3. Equipping the student with skills in planning and implementing public relations activities.

Course outputs :

● To explain the concepts and functions of public relations in the health sector.
To describe corporate communication and reputation management strategies.
● To plan a public relations activity or campaign for a healthcare facility.
To deal with the public and the media effectively and professionally.

Additional information:
  • Last updated: June 25, 2026

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