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Apparel Management and Marketing

Course Description: This course deals with management, business management, marketing and market, and the functions of management and the organization, linking the concept of business management in ready-to-wear management, the marketing mix and the marketing environment, the basics of brand building, the business model, competition and market analysis. .

Credits: 2

Objectives of the course :

The course aims to introduce students to the concept and importance of management. It also focuses on introducing students to the concept of consumer marketing fundamentals. Furthermore, it aims to introduce students to the product and how to promote it in the market. In addition, it introduces students to how to plan for clothing production. Students will gain experience in promotion, pricing, and appropriate product distribution, as well as acquire skills in measuring production efficiency and administrative control. .

Course outputs :

Knowledge and understanding
• Explains the functions of management and the tasks of a manager. .
- She discusses the importance of garment management and marketing. .
• Distinguishing the elements of the marketing mix and their importance in marketing ready-to-wear clothing. .
- Explains the basics of brand building
Skills
Analyze the marketing environment and its elements and its impact on the marketing of ready-made garments. .

Additional information:

Last updated: 2026-04-08