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Badrea Saleh M Aloraini

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Personal data

  • barieny@qu.edu.sa
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    Scientific qualifications

    • PhD in Marketing - University of Strathclyde
    • Master of Business Administration - King Saud University
    • Bachelor of Business Administration - King Saud University

    Research interests

    • social media marketing
    • consumer behavior.
    • social marketing
    • consumers culture

    Published research

    • & Kutieshat, RJ (2024e). Impact of Organizational Culture on Marketing Effectiveness of Telecommunication Sector (2026-01-04)
    • & Al-Adamat, AM (2024a). Analysing the Relationship Between Social Content Marketing and Digital Consumer Engagement of Cosmetic Stores (2026-01-04)
    • Leveraging Predictive Analytics and Metadata Integration for Strategic Talent Management in Jordan (2024-01-01)
    • Impact of crude oil price volatility on procurement and inventory strategies in the Middle East (2025-01-01)
    • Determinants of customer intention to adopt mobile wallet technology (2024-01-01)
    • Digital Platforms and Agricultural Marketing: Bridging Gaps between Farmers and Consumers in Jordan (2025-01-01)
    • Organizational practices and e-commerce innovations: The moderation role of e-commerce barriers (2025-01-01)
    • User acceptance of health information technologies (HIT): an application of the theory of planned behavior (2024-01-01)
    • Customer Sentiment Analysis for Food and Beverage Development in Restaurants using AI in Jordan (2025-01-01)
    • Optimizing the Value Chain for Perishable Agricultural Commodities: A Strategic Approach for Jordan (2025-01-01)
    • Data security in digital accounting: A logistic regression analysis of risk factors (2025-01-01)
    • Impact of Human Resources Management Strategies on Employees Job Performance: The Mediating Role of Knowledge (2025-01-01)
    • Using Digital Twin Technology to Conduct Dynamic Simulation of Industry-Education Integration (2024-01-01)
    • Predictive analytics on artificial intelligence in supply chain optimization (2024-01-01)
    • Enhancing metadata management and data-driven decision-making in sustainable food supply chains using blockchain and AI technologies (2025-01-01)
    • Machine Learning Models for Predicting Employee Attrition: A Data Science Perspective (2025-01-01)
    • Research on Multimodal College English Teaching Model Based on Genetic Algorithm (2024-01-01)
    • Impact of Organizational Culture on Marketing Effectiveness of Telecommunication Sector (2024-01-01)
    • Chatbot dynamics: trust, social presence and customer satisfaction in AI-driven services (2025-01-01)
    • Building Resilience in Jordan's Agriculture: Harnessing Climate Smart Practices and Predictive Models to Combat Climatic Variability (2025-01-01)

    Teaching materials

    • 240 Organizational Behavior House
    • 231 homes. Administrative communications

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